ABOUT US

A brand world is beyond typical elements like a logo, color palette, or tagline—it’s the complete experience that shapes how people connect with your brand at every touchpoint. And at the center of it all? The story that ties everything together.

And believe us—every brand has a story. Yours? It’s the one people need to hear. The skincare that’s more ritual than routine. The wine that turns any moment into a celebration. The wrapping paper so beautiful, it’s practically the gift. You’re doing something extraordinary—and our job is to make sure the world knows it too.

But in a sea full of competitors, being good isn’t good enough. It’s not just about standing out—it’s about standing for something bigger than yourself. People don’t just want to buy a product; they want transformation. They don’t want to buy a new phone, they want convenience, ease, and to take better selfies for their social media feeds.

We believe branding is more than just how your business looks or sounds. It’s your special sauce, your je ne sais quoi. It’s why people choose you over them. Why they stay, and why they tell their friends. At The Idea Girl, we don’t just create brands. We build worlds that shape how people see you, talk about you, and stay loyal to you through intentional strategy and impactful design that keeps them coming back for more.

OUR CAPABILITIES

Art Direction, Brand Identity, Brand Strategy, Messaging, Content Strategy, Content Creation, Copywriting, Creative Direction, Naming, E-Commerce, E-Marketing, Packaging & Print, and Web Design

PROFILE

Brittany Antoinette

Born and raised in the Big Apple, native New Yorker Brittany Antoinette is the founder and creative force behind The Idea Girl, a small but mighty studio dedicated to building brands with beauty, brains, and brawn. Brittany studied Fashion Merchandising & Marketing, earning her AAS, before pursuing a BS in Business Management & Finance. During her final year of university in 2016, she made the bold decision to drop out and focus on The Idea Girl full-time—a move that solidified her path as a brand strategist and creative visionary.

With a career shaped by intellect, style, and a love for storytelling, Brittany has spent years transforming businesses into household names. Her signature approach blends a deep understanding of consumer psychology, cultural trends, and timeless strategy to craft branding frameworks that resonate far beyond aesthetics.

In addition to running The Idea Girl, Brittany is the founder of Not So CEO, an edutainment hub for creatives and founders. Brittany equips entrepreneurs with the tools to become self-made without compromising self-care. Her work has been featured in industry conversations surrounding the future of branding, entrepreneurship, and the intersection of work and wellness.

Passionate about helping women embrace their full potential, Brittany builds impactful brands that defy the ordinary while mentoring the next generation of creative entrepreneurs. From her Brooklyn grit to boardroom wit, Brittany Antoinette continues to be a trusted advisor and creative partner to brands across industries, from fashion and beauty to lifestyle and wellness.

Features, Press, Convos, & Workshops

2024

AMAZON

FEATURE


FEATURE



2023

THE BLACK BEAUTY CLUB

CONVO

2022

INSTAGRAM @DESIGN

2019

DARTMOUTH UNIVERSITY

META ELEVATE

How to Build Your Brand While You Build Your Business

TRANSFORM THE HUSTLE

GOOGLE PIXEL FOR BUSINESS

WORKSHOP

Making the Brand Audit with Brittany Antoinette

HUCAPITAL

Brittany Antoinette, Founder of The Idea Girl, on Brand Strategy for Beauty & Wellness Brands




ESSENCE

FEATURE

CONVO

FEATURE

Small Business Saturday with The Idea Girl


PRESS


WORKSHOP

THE GATHERING SPOT

The Beauty of Branding with Founder Brittany Antoinette of The Idea Girl


WORKSHOP

Tory Burch Foundation

2021


WORKSHOP

Black Women Making Millions Academy

Brand Strategy 101 for Solo-preneurs


PRESS


THE CCNYC


FOOTLOCKER X SLUG GLOBAL

INSTAGRAM FOR BUSINESS

WORKSHOP

CONVO

Vibe Check: Self Care, Burnout, + Saying No


CONVO

All Black Everything Summit

Why Marketing And PR Are Necessary as a Designer


BLOGHER

FEATURE


CONVO


WETHOS

CONVO



BAUCE MAG

R29 Unbothered


CREATE & CULTIVATE

From Telling to Selling: How to Grow Your Brand Online Powered by Squarespace

BEYONCé

afrotech

STAPLES

WORKSHOP

CREATE & CULTIVATE

2020

The Last 60 Days: How to Refresh Your Social Media Feed with Brittany Antoinette

PRESS


WORKSHOP


Squarespace

PRESS

FEATURE


The Black Parade Campaign




THE CCNYC


Design Career Panel

BLACK GIRL IN OM

fordham university

HERMARKET

TEMPLE UNIVERSITY

CONVO

PRESS

PRESS

FEATURE

PRESS

CONVO


CONVO

The Annual: Cultivating a Creative Career with Self Care at the Center


WORKSHOP

Lecture on Branding & Digital Marketing


CONVO

The Working Woman Panel


FEATURE

CREATE & CULTIVATE


How to Navigate Your Creativity in White Spaces

News


Get In Touch

Get In Touch ☻

Want to start a project? Email hello@theideagirl.co to get started.

CAPABILITIES

SELECT CLIENTS


Brand Strategy

Brand Identity

Brand Messaging

Creative Direction

Content Creation

Content Strategy & Marketing

Copywriting

E-Commerce

E-Marketing

Experiential Activation

Naming

Packaging

Print

Web Design

Netflix

Range Beauty

Squarespace

Topicals

Tonal Cosmetics

Unwrp

Amazon

Amaka Studio

Aseye Studio

Chanzo

Chillhouse

Hyper Skin

Instagram

La-lah

Leilamae

Mela Vino

Meta