ABOUT US
A brand world is beyond typical elements like a logo, color palette, or tagline—it’s the complete experience that shapes how people connect with your brand at every touchpoint. And at the center of it all? The story that ties everything together.
And believe us—every brand has a story. Yours? It’s the one people need to hear. The skincare that’s more ritual than routine. The wine that turns any moment into a celebration. The wrapping paper so beautiful, it’s practically the gift. You’re doing something extraordinary—and our job is to make sure the world knows it too.
But in a sea full of competitors, being good isn’t good enough. It’s not just about standing out—it’s about standing for something bigger than yourself. People don’t just want to buy a product; they want transformation. They don’t want to buy a new phone, they want convenience, ease, and to take better selfies for their social media feeds.
We believe branding is more than just how your business looks or sounds. It’s your special sauce, your je ne sais quoi. It’s why people choose you over them. Why they stay, and why they tell their friends. At The Idea Girl, we don’t just create brands. We build worlds that shape how people see you, talk about you, and stay loyal to you through intentional strategy and impactful design that keeps them coming back for more.
OUR CAPABILITIES
Art Direction, Brand Identity, Brand Strategy, Messaging, Content Strategy, Content Creation, Copywriting, Creative Direction, Naming, E-Commerce, E-Marketing, Packaging & Print, and Web Design
PROFILE
Brittany Antoinette
Born and raised in the Big Apple, native New Yorker Brittany Antoinette is the founder and creative force behind The Idea Girl, a small but mighty studio dedicated to building brands with beauty, brains, and brawn. Brittany studied Fashion Merchandising & Marketing, earning her AAS, before pursuing a BS in Business Management & Finance. During her final year of university in 2016, she made the bold decision to drop out and focus on The Idea Girl full-time—a move that solidified her path as a brand strategist and creative visionary.
With a career shaped by intellect, style, and a love for storytelling, Brittany has spent years transforming businesses into household names. Her signature approach blends a deep understanding of consumer psychology, cultural trends, and timeless strategy to craft branding frameworks that resonate far beyond aesthetics.
In addition to running The Idea Girl, Brittany is the founder of Not So CEO, an edutainment hub for creatives and founders. Brittany equips entrepreneurs with the tools to become self-made without compromising self-care. Her work has been featured in industry conversations surrounding the future of branding, entrepreneurship, and the intersection of work and wellness.
Passionate about helping women embrace their full potential, Brittany builds impactful brands that defy the ordinary while mentoring the next generation of creative entrepreneurs. From her Brooklyn grit to boardroom wit, Brittany Antoinette continues to be a trusted advisor and creative partner to brands across industries, from fashion and beauty to lifestyle and wellness.
Features, Press, Convos, & Workshops
2024
AMAZON
FEATURE
FEATURE
2023
THE BLACK BEAUTY CLUB
CONVO
2022
INSTAGRAM @DESIGN
2019
DARTMOUTH UNIVERSITY
META ELEVATE
How to Build Your Brand While You Build Your Business
TRANSFORM THE HUSTLE
GOOGLE PIXEL FOR BUSINESS
WORKSHOP
Making the Brand Audit with Brittany Antoinette
HUCAPITAL
Brittany Antoinette, Founder of The Idea Girl, on Brand Strategy for Beauty & Wellness Brands
ESSENCE
FEATURE
CONVO
FEATURE
Small Business Saturday with The Idea Girl
PRESS
WORKSHOP
THE GATHERING SPOT
The Beauty of Branding with Founder Brittany Antoinette of The Idea Girl
WORKSHOP
Tory Burch Foundation
2021
WORKSHOP
Black Women Making Millions Academy
Brand Strategy 101 for Solo-preneurs
PRESS
THE CCNYC
FOOTLOCKER X SLUG GLOBAL
INSTAGRAM FOR BUSINESS
WORKSHOP
CONVO
Vibe Check: Self Care, Burnout, + Saying No
CONVO
All Black Everything Summit
Why Marketing And PR Are Necessary as a Designer
BLOGHER
FEATURE
CONVO
WETHOS
CONVO
BAUCE MAG
R29 Unbothered
CREATE & CULTIVATE
From Telling to Selling: How to Grow Your Brand Online Powered by Squarespace
BEYONCé
afrotech
STAPLES
WORKSHOP
CREATE & CULTIVATE
2020
The Last 60 Days: How to Refresh Your Social Media Feed with Brittany Antoinette
PRESS
WORKSHOP
Squarespace
PRESS
FEATURE
The Black Parade Campaign
THE CCNYC
Design Career Panel
BLACK GIRL IN OM
fordham university
HERMARKET
TEMPLE UNIVERSITY
CONVO
PRESS
PRESS
FEATURE
PRESS
CONVO
CONVO
The Annual: Cultivating a Creative Career with Self Care at the Center
WORKSHOP
Lecture on Branding & Digital Marketing
CONVO
The Working Woman Panel
FEATURE
CREATE & CULTIVATE
How to Navigate Your Creativity in White Spaces
News
Get In Touch
☻
Get In Touch ☻
Want to start a project? Email hello@theideagirl.co to get started.
CAPABILITIES
SELECT CLIENTS
Brand Strategy
Brand Identity
Brand Messaging
Creative Direction
Content Creation
Content Strategy & Marketing
Copywriting
E-Commerce
E-Marketing
Experiential Activation
Naming
Packaging
Web Design
Netflix
Range Beauty
Squarespace
Topicals
Tonal Cosmetics
Unwrp
Amazon
Amaka Studio
Aseye Studio
Chanzo
Chillhouse
Hyper Skin
La-lah
Leilamae
Mela Vino
Meta
Range Beauty, a member of Sephora Accelerate’s 2023 class, is launching online at the beauty specialty retailer on Dec. 30, with hopes of rolling out to stores next year.