A brand universe is beyond typical elements like a logo, color palette, or tagline—it’s the complete experience that shapes how people connect with your brand at every touchpoint. And at the center of it all? The story that ties everything together.

Every brand has a story. Yours? It’s the one people need to hear. The skincare that’s more ritual than routine. The wine that turns any moment into a celebration. The wrapping paper so beautiful, it’s practically the gift. You’re doing something extraordinary—and our job is to make sure the world knows it too.

But in today’s day and age, being good isn’t good enough. In a sea full of competitors, it’s not just about standing out. It’s about standing for something bigger than yourself. People don’t just want to buy a product; they want transformation. They don’t want to buy a new phone, they want convenience, ease, and to take better selfies for their social media feeds.

We believe branding is more than just how your business looks or sounds. It’s your special sauce, your je ne sais quoi. It’s why people choose you over them. Why they stay, and why they tell their friends. At The Idea Girl, we don’t just create brands. We build worlds. We shape how people see you, talk about you, and stay loyal to you.

Founded by Brittany Antoinette in 2016, this small but mighty studio works with founders, startups, and household names ready to stop blending in and start setting trends. With us, it’s not just about being noticed. It’s about being unforgettable. We help you show up in ways that make people care, commit, and keep them coming back for more. From concept to execution, we turn your business ideas into brands that are too hard to ignore.

Art Direction, Brand Identity, Brand Strategy, Messaging, Content Strategy, Content Creation, Copywriting, Creative Direction, Naming, E-Commerce, E-Marketing, Packaging & Print, and Web Design

Features, Press, Convos, & Workshops

2024

AMAZON

FEATURE


FEATURE



2023

THE BLACK BEAUTY CLUB

CONVO

2022

INSTAGRAM @DESIGN

2019

DARTMOUTH UNIVERSITY

META ELEVATE

How to Build Your Brand While You Build Your Business

TRANSFORM THE HUSTLE

GOOGLE PIXEL FOR BUSINESS

WORKSHOP

Making the Brand Audit with Brittany Antoinette

HUCAPITAL

Brittany Antoinette, Founder of The Idea Girl, on Brand Strategy for Beauty & Wellness Brands




ESSENCE

FEATURE

CONVO

FEATURE

Small Business Saturday with The Idea Girl


PRESS


WORKSHOP

THE GATHERING SPOT


WORKSHOP

Tory Burch Foundation

2021


WORKSHOP

Black Women Making Millions Academy

Brand Strategy 101 for Solo-preneurs


PRESS


THE CCNYC


FOOTLOCKER X SLUG GLOBAL

INSTAGRAM FOR BUSINESS

WORKSHOP

CONVO

Vibe Check: Self Care, Burnout, + Saying No


CONVO

All Black Everything Summit

Why Marketing And PR Are Necessary as a Designer


BLOGHER

FEATURE


CONVO


WETHOS

CONVO



BAUCE MAG

R29 Unbothered


CREATE & CULTIVATE

From Telling to Selling: How to Grow Your Brand Online Powered by Squarespace

BEYONCé

afrotech

STAPLES

WORKSHOP

CREATE & CULTIVATE

2020

The Last 60 Days: How to Refresh Your Social Media Feed with Brittany Antoinette

PRESS


WORKSHOP


Squarespace

PRESS

FEATURE


The Black Parade Campaign




THE CCNYC


Design Career Panel

BLACK GIRL IN OM

fordham university

HERMARKET

TEMPLE UNIVERSITY

CONVO

PRESS

PRESS

FEATURE

PRESS

CONVO


CONVO

The Annual: Cultivating a Creative Career with Self Care at the Center


WORKSHOP

Lecture on Branding & Digital Marketing


CONVO

The Working Woman Panel


FEATURE

CREATE & CULTIVATE


How to Navigate Your Creativity in White Spaces

News

Get In Touch

Get In Touch ☻

Want to start a project? Fill out this form or email us at hello@theideagirl.co to get started.

SERVICES

SELECT CLIENTS


Brand Strategy

Brand Identity

Brand Messaging

Creative Direction

Content Creation

Content Strategy & Marketing

Copywriting

E-Commerce

E-Marketing

Naming

Packaging

Print

Web Design

Netflix

Range Beauty

Squarespace

Topicals

Tonal Cosmetics

Unwrp

Amazon

Amaka Studio

Aseye Studio

Chanzo

Chillhouse

Hyper Skin

Instagram

La-lah

Leilamae

Mela Vino

Meta