The Idea Girl is an independent creative studio building brands with beauty, brains, and brawn led by Brittany Antoinette. While our website is under construction, you can explore our past projects and get a glimpse of our work. Have a new project in mind? Fill out this form or email us at hello@theideagirl.co.
Self-care that smells good.
A wellness retreat for radical rest.
The only phone engineered by Google.
Amplifying the talent of Pan-African creativity.
Growing Black businesses with dedicated resources.
For connections made across the kitchen table.
Protective-styling tools to help you switch up your everyday.
A community for the cosmically curious.
Building a front row legacy.
Wine crafted for intimate moments with the people who matter most.
Breaking the mold in the world of texture.
Makeup for sensitive skin that acts up.
Cannabis community rooted in a higher purpose.
Better-for-you alternative to boring body care.
Demi-fine jewelry that balances the fluidity of modern silhouettes and statement designs.
Skincare for funner flare-ups.
A modern hair and beauty oasis that celebrates diversity in texture.
Making spaces for artists seeking community.
Self-care treatments for a chiller you.
Instagram-worthy, luxury gift wrapping.
A new wave of masculinity.
Rewriting history through fashion for people of color.
Modern hair tools ruled in legacy.
Solution-oriented haircare to help make curly hair routines more convenient.
A world where women of color are liberated, empowered, and seen.
Hyper-targeted, hyper-effective skincare.
Dressing women for their most memorable moments.
Get In Touch
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Get In Touch ☻
Want to start a project? Fill out this form or email hello@theideagirl.co to get started.
SERVICES
SELECT CLIENTS
Brand Strategy
Brand Identity
Brand Messaging
Creative Direction
Content Creation
Content Strategy & Marketing
Copywriting
E-Commerce
E-Marketing
Experiential Activation
Naming
Packaging
Web Design
Netflix
Range Beauty
Squarespace
Topicals
Tonal Cosmetics
Unwrp
Amazon
Amaka Studio
Aseye Studio
Chanzo
Chillhouse
Hyper Skin
La-lah
Leilamae
Mela Vino
Meta
News
Range Beauty, a member of Sephora Accelerate’s 2023 class, is launching online at the beauty specialty retailer on Dec. 30, with hopes of rolling out to stores next year.
The Sephora Accelerate welcomes Tonal Cosmetics into their 2025 Class of Founders.
Tonal Cosmetics wins the first-ever Female Founder World Grant presented by VistaPrint; a $15,000 cash grant with no strings attached.
The grant awards $5,000 to AAAV Wine Producer members to positively impact operations, marketing or innovation efforts to grow their wine business.
Funds will enhance platform development, fintech capabilities, and expand AMAKA Gigs—a platform connecting brands with Pan-African creators.
Running a small business? It takes a village – and Amazon knows it. That’s why they’ve created resources and events like the Accelerate Summit that we had the chance to attend in Seattle.
Second time’s the charm, Range Beauty wins The 2024 Glossier Grant Alumni Award for $100K to scale operations.
Tonal wins $50K to invest in their business efforts thanks to The Glossier Grant Program.
The Idea Girl teamed up with Amazon to spread the word about the Black Business Accelerator— a free resource for Black business owners designed to help propel their efforts and make launching and scaling a product business with Amazon that much easier.
Brittany Antoinette, Founder of The Idea Girl, teamed up with Meta Elevate for Women’s History Month to review the common mistakes you should avoid while building, rebranding, or launching your brand.
In this article we explore Brittany’s approach to assisting beauty and wellness companies with their brand strategy. This is useful for fellow brand strategists who are producing outstanding business outcomes for their clients.
Butter’d Body Care was awarded $50,000 from Pharrell Williams' Black Ambition Prize to support its growth. The funding will help the brand expand its product line and scale its impact in the beauty industry.
Founder of The Idea Girl Brittany Antoinette sits down with the Black Beauty Club and friends for an unfiltered conversation on the pitfalls of classism in Black beauty culture
Hyper Skin founder Desiree Verdejo has been awarded $20,000 during the second annual 15 Percent Pledge Gala.
Sephora North America has announced the participants for its 2023 Accelerate brand incubator program and Range Beauty made the cut.
The 26-year-old founder and CEO is the youngest Black woman ever to raise more than $2 million in venture funding.
Celebrating both brands' passion for telling unique stories and exploring the outdoors, the ReEmber cues up UNWRP's bold and colorful patterns and Teva's outdoor roots.
Brittany Antoinette, Founder of The Idea Girl, goes live with Laurise McMillian on Instagram @design to chat about presenting yourself online, connecting with your community, and extending your professional reach.
Unwrp x Deva Curl teamed up to merge Curl Flexibility™ and fabric wrap styling versatility with exclusive designs inspired by all coils, curls, and kinks.
Led by founder Desiree Verdejo, her award-winning brand has inked a deal with Sephora, which will bring her products to the shelves of over 250 of its stores nationwide.
The Gathering Spot Connected Cities brought in The Idea Girl Founder, Brittany Antoinette, to lead a workshop on the Beauty of Branding for 100 TGS members at their Summer School Summit.
Range Beauty Founder Alicia Scott appeared on Shark Tank Season 13 and left with a deal from Lori Greiner and Emma Grede for $150,000 for 20% equity.
Into the Gloss gave Range Beauty a Top 25 award last year and now they’re winning again as a 2020 Glossier Grantee.
Branding and design expert Brittany Antoinette of The Idea Girl led a workshop sharing tools for developing small businesses’ brand identity and maintaining consistency from social media to website for members of the Tory Burch Foundation community.
The Idea Girl Founder, Brittany Antoinette was celebrated as a Biz Expert Honoree of the Voices of the Year 100 (VOTY), BlogHer’s annual celebration of women doing culture-shifting work for the greater good.
Over six months since its initial direct-to-consumer launch, Topicals, the buzzy skin-care brand created by Olamide Olowe, is coming to Sephora.
In this Creative Curriculum session, Brittany Antoinette, Founder of The Idea Girl, shares advice to live by when seeking success as a solo-preneur.
As part of the We Create program collaboration between Instagram for Business, Facebook Elevate and The CCNYC, Girl STEM Stars teamed up with creative Brittany Antoinette of The Idea Girl to collaborate on a new social media identity.
Brittany Antoinette, Ty Alexander, Rhonesha Byng, and Nikki Brown discuss the strategies that led to their success, the lessons they've learned along the way, and share what's in store for 2021 and beyond!
Sephora has unveiled the participants in its 2021 Accelerate program, which is focusing exclusively on beauty brands owned by people of color.
Sun-powered and science-backed makeup solutions designed for the essentialist.